David Roth & Shir Ibgui add their insights into the study, showcasing Visual AI innovations and discussing its impact on global e-commerce.

From the abacus to Alexa, retailers have always been early adopters of any technology that enables them to provide better service for their customers. Visual AI is the latest exciting tool in their armoury.

This new study from BAV@WPP and visual AI specialists Syte, examines how this one layer of technology can help e-commerce brands and retailers to thrive, despite the current factors affecting the sector.

The study covers many aspects Visual AI – from how it transforms the product discovery experience, to hyper-personalization, like changing website colours to align with the user moods, to massive uplifts in conversion rates and repeat visits.

The study is a must-read for anyone involved in e-commerce and the ever-changing world of retail.