Watch

David Roth & Shir Ibgui add their insights into the study, showcasing Visual AI innovations and discussing its impact on global e-commerce.

From the abacus to Alexa, retailers have always been early adopters of any technology that enables them to provide better service for their customers. Visual AI is the latest exciting tool in their armoury.

This new study from BAV@WPP and visual AI specialists Syte, examines how this one layer of technology can help e-commerce brands and retailers to thrive, despite the current factors affecting the sector.

The study covers many aspects Visual AI – from how it transforms the product discovery experience, to hyper-personalization, like changing website colours to align with the user moods, to massive uplifts in conversion rates and repeat visits.

The study is a must-read for anyone involved in e-commerce and the ever-changing world of retail.

Download Report

Shir Ibgui

Shir is a Partnerships Manager at Syte, the leading Product Discovery Platform for retail. She has been active in the tech space for the last four years, focusing primarily on business development and partnership-building. Her keen interest in artificial intelligence and consumer behavior made eCommerce tech a natural choice, and the rest is history!

David Roth

David is CEO of The Store, the WPP Global Retail Practice, and Chairman of the BAV Group.
Outside of WPP, David is a former non-executive director of NGO, TFT, Chairman of CIBAM The Centre for International Business and Management David is an acknowledged expert and leading authority on digital, Artificial Intelligence and Voice in retail. He has authored a number of books and studies.
He broadcasts and lectures around the world including BBC, CCTV China, CNBC, Davos The World Economic Forum, Yale, CKGSB and Cambridge Universities.